About

ANYÉ builds auditable competitive intelligence — for Indonesian mid-market businesses.

ANYÉ is a solo-founder competitive intelligence studio that builds a 202-data-point audit across 10 factor groups — used to help Indonesian mid-market businesses read their competitive position objectively, then prioritize marketing investment on evidence rather than intuition. Not an agency. First beachhead: Jakarta beauty clinics, extending across F&B, retail, and education.

Why ANYÉ exists

The methodology we use

Founder

Handy Gunawan

Founder of ANYÉ

  • MBA IESE Business School
  • ex-Senior Manager Ernst & Young
  • Quantitative Finance

Founder of ANYÉ. MBA from IESE Business School with a background in audit at Ernst & Young and quantitative finance. Writes about auditable digital marketing measurement for the Indonesian market.

Our values

Reach ANYÉ

One channel, one number. Type HALO to WhatsApp +62 851 2803 5415 — we respond same day.